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In short, is it worth it?
What do people think about it? Has anyone done it to promote their series?
I have. I posted about this in April when I did a two day Facebook ad run. I'll repost some of what I wrote.
Facebook ads do work in gaining 'fans' for your page.
All in all I was surprised how many 'likes' I gained. 10 minutes after the ad started I was curious to see if there were any new 'likes'. I was figuring one or two, but I was pretty surprised that there were already 20 new 'likes' within those first 10 minutes.
So how many 'likes' did I get over the whole 2 days? 297 (at the time). Consider I only had 7 originally and I knew most of them.
I definitely targeted the sci fi movie comic con type crowd adding as many sci fi movie comic book keywords as possible along with movie titles that are similar to my web series.
Here are the numbers so you have a better idea how I approached the ad.
1.16 per click capped at $100 a day.
By the end, there were 1,633,422 impressions with the ad being clicked 793 times and of course 297 actually clicking the like button.
Now I think it's important to point out that even though I now have over 300 fans only a small percentage seemed to actually visit the website mentioned on the Facebook page and yet an even smaller percentage actually bothered to watch the preview episode I posted on the front of the website page. It's hard to tell but I think about 89 visited the webpage with only about 35 viewing the preview episode.
One thing you must do is monitor constantly how much is being spent. They email a link to do this. Make sure to refresh the page.
Even though I ran the ad for two days at $100 a day, it started to disturb me that the amount spent was going higher than $200 which was my total limit. Don't know why this is but I saw it happening and decided to let it go a little longer until ultimately pausing it at $270 spent with 297 fans.
Facebook does email you when they charge your credit card.
It's been a few months now and I'll say this: It's cool having over 300 fans for my web series page now, but I'd say 99 percent are 'inactive'. They don't respond to questions I post. They don't respond to clips or posts I put up. I might get a like or two here and there when I post a photo and as I mentioned before, very few actually watched the 'preview' episode I posted. Strange 'fans' indeed.
Thanks a lot for that very helpful response Christopher!
I think it pretty much spells out my reservations from spending money on it... Say you spent $200 to get 35 people to watch one episode of your series. Sounds like rather expensive eyeballs, and little or no interaction benefit from it...
Think I'll sit on the fence a bit longer with this one and keep exploring other (free) means for the time being.