IndieGoGo a great tactic or a disconnected way of raising funds?

There was a time when I would make phone calls to raise money. Now supposedly through fundraising sites like IndieGoGo and Kickstarter it seems easier to connect... except I feel a strange disconnect and am not getting the results I had hoped for using IndieGoGo.  

So would someone who has used fundraising sites successfully share your tactics. Or at least look at our page and tell me whats the missing ingredient? Thank you! http://www.indiegogo.com/Speak-American-The-Webseries

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Permalink Reply by ronald jarp on April 11, 2011 at 1:23pm

I think one part of indie gogo and kickstarter projects that people over look is ways to get found online. The more eyes you get on your campaign, the more $ you are going to raise. In order to reach beyond your family/facebook friends/twitter followers, you need to optimize that campaign page as best you can.

 

SEO the hell out of it. Build links to it, keyword appropriately, and you could end up with money from unexpected visitors. Once these visitors hit your page, if you've got a great promo vid (something that stands alone as entertainment), that could be something that gets passed along, and could snowball a little bit for you.

 

Could be worthwhile to seek out someone who can do this and has in the past, and pay them to get your campaign found by the search engines. Build their price into the amount you ask for. In fact, you could probably include a contingency - - SEO expert  gets paid half up front, half after you reach your goal.

 

 

 

 

Permalink Reply by Amber Bela Muse on April 11, 2011 at 3:03pm

Thanks Ronald! This is what I want to hear. I know if you are passionate enough and work hard (not to mention make a great product) people will follow- even if I raise 1000 it'll be a success for my first attempt.

The key is to get found! We've had over 700 people look at our site and from that 6 have donated and 10 strangers have connected with me to let me know they are following us! Not bad really. I am looking into a tech SEO savvy individual who can keyword appropriately (awesome tip-thank you). Our promo vid is also coming next week!

I'll let you know how it goes! 

Permalink Reply by Javier Perez-Karam on April 11, 2011 at 4:35pm
Amber.

I did one project through indiegogo. A 1 minutes video. I was trying to raise 5000 and I got 2980. It still helped a lot, the rest came out of my pocket.

I think indiegogo should not be the only way you raise money, it should just be one of the streams. For example, you can still make calls to raise money and ask them, while you have them on the phone, to visit your indiegogo site and make a pledge!
It could be great also to break it apart in raising a little for production. Then more for post. And later with some to show raise for marketing.
Permalink Reply by Amber Bela Muse on April 11, 2011 at 8:52pm
Thanks Javier! I really appreciate it. I just found this podcast where the indiegogo creator explains it all.
Permalink Reply by Amber Bela Muse on April 11, 2011 at 8:54pm
Here's a good answer to the question of how crowd funding should be used : http://tinyurl.com/4224ww6

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