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We recently placed our show on Kickstarter and have had trouble getting anyone to notice our page. Most of our funding has come from friends and family. So I'm wondering if there's any point to using Kickstarter to get funding for a web series or if you just need to have rich friends/family willing to spend a lot of money on your project.
To me it seems that there is little if any incentive for Kickstarter to promote projects that don't already have money since they want to get their money as well. Has anyone else on here used Kickstarter?
Relatedly, Indie has its Kickstarter page up if anyone would like to donate. With a donation of $5, you get to vote on the name of the band in the series! http://www.kickstarter.com/projects/265255444/indie-the-tv-shows-fi...
Creating a Web series is as much about building an online community as it is understanding the technical aspects of production. This process should begin long before you ever think of doing a fundraiser.
There are lots of ways to build your community (online friends) and many have been discussed here over the years. A good starting point is to not only watch a lot of other Web series, but actively engage with those series and get to know the cast, crew and fans of the show. If you demonstrate that you care about the work of others you met online, they are much more likely to take your campaign seriously when you get around to it.
Now if you have spent years building up your credibility online by producing content out of pocket this is a slightly different path. People who have done it this way have already earned the trust of their online friends and they know the person will deliver value for money. These people often get more than they asked for but it is because they have already developed trust!!!
"If you demonstrate that you care about the work of others you met online, they are much more likely to take your campaign seriously when you get around to it."
KS effective if targeted to people you know/core fans. Not effective if targeted to strangers.
model and rich nailed it. if you don't have a fanbase that wants to see what you do next, your kickstarter won't get spread. the best you can hope for is somebody stumbling onto your project, being intrigued and possibly throwing a couple bucks your way. but it ends there. if you have people that are eager to get your project made, they not only throw money your way, but they spread the word and urge their friends to throw money your way.
plus, kickstarter is so easy to exploit and people are skeptical by nature. without a fanbase supporting you, there's no trust. how do i know that you'll make all 8 episodes if you raise your 10k? what's stopping you from making 4 and quitting? there's no mention of any other work, so i don't know if you've ever done anything from start to finish? if you made a 30 minute pilot with no budget, what's stopping you from making a few more episodes the same way? without a developed relationship already, these are legit questions that people are gonna have.
with no relationship or fanbase established, it's gonna be near impossible to get a project off the ground. you'd have much more success figuring out how to make your first season, then looking to kickstarter to help pay for season two.
people are more than willing to spend money on something they care about. something they know nothing about, not so much.
Also, put as much of your financial resources into the project as possible. Get a second or third job if you must. The idea of making art on other people's dime might have worked pre-recession. But funding-raising post-recession is a challenge. And contrary to what "economists" say, the economy is still in the toilet. People are struggling and especially don't have money to give you to make art.
Its not a popularity contest. On kickstarter you are presenting a business plan. You need to know where your investors are to pitch to them. Some of the points below other people in this discussion have hit on. Others are based on my own experiences with my show, oddly enough about a band struggling to make it O_o :)
And last... I have to admit that when I first saw your kickstarter pitch I was slightly confused. Now if I understand the concept correctly you guys are blending things - the story is not about an actual band but you are incorporating elements of a real music and the real indie scene into the show correct?At first I thought that the story was about a real band and you guys were the rookie documentarians until I saw a bit of first episode and realized its scripted.
You have to present what you are about in a stronger format because its not clear. Well... at least to me it wasn't clear.