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I apologize in advance if this is in the wrong place but I am at a loss of what to do now. I started a campaign on Indiegogo last month to help raise money for my webseries, Kristen D, Eats The World, where I review movies, television, music and videogames. I currently write a column of the same name as well.
I have already posted the link all over Facebook, Twitter, forums I frequent and Craigslist. Only have one contribution so far and that's from someone I know.
Any idea of where I could post about the campaign or any ideas of how I can improve?
Thanks for any feedback!
Unfortunately when most of us give into the dream of creating media, we don't take a marketing class.
The only suggestion I can give to you is to start reading the basics of marketing 101. The main problem I see on this site is that as creators we forget that we are creating a product.
Products need business plans. A basic business plan clearly defines your purpose and how you will accomplish it. It has your intended audience. It has the platforms you will use to reach your audience. It has your budgets. It has your fundraising strategy.
I wasn't thinking this way when I first started and I know for a fact most people on here are not thinking this way even though in the long run if we want our series to succeed we will be forced to into thinking this way.
So save yourself some heartache and headaches by picking up a marketing book, maybe brush up on human psychology to make yourself more appealing to the people who have the money you need to make your series and best of luck.
There is no easy way to go about this other than research, dedication, and hard work, especially when it comes to getting people to open up their wallets to you.
Never went the indiegogo route. Just minimized the costs and paid for it out of our pockets. I'm glad to see you included marketing costs in your budget. See if there is any way to lower your production cost. You can get Final Cut X for about $300 and iMovie for way cheaper. Anyway, good luck! And feel free to review my series "After The Beast" : )
cheapest way to edit with latest technology is to rent Adobe on a month to month basis - that way you always have latest version and can discontinue at times you don't need it.
You eat the world and I get fat....-:)
Maybe you drove people to Indiegogo site but they have decided not to donate.
I am not sure about my English but I think it should be "follow" not "fellow" in the Indiegogo page.
Maybe the gifts are not good enough. Maybe the video is not good.
Rethink the entire campaign and if you truely need it.
Show a one-on-one demonstration of your first web series episode.
to laugh a lot