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Word around the smoke pit is that Yahoo is launching a global search for the No. 2 to newly minted CEO Marissa Mayer. Your favorite web series news and analysis site WSN loves to help, so we are throwing our hat into the conversation to help Yahoo! find their numero dos executive.
Below are four reasons we think Yahoo! should use The Apprentice-style web series to find their No. 2 executive, who, according to reports, can focus on restructuring and finance, while Mayer tends to product and innovation.
The Yahoo Audience
More than 50 million people visit Yahoo sites monthly. Leveraging your audience by launching an Apprentice-style competition web series, where the viewers pick the winner is a no-brainer.
Vertical Integration. Sell Advertising. Keep 100% Ad Revenue
Yahoo! is a leading producer and distributor of original web series. They could produce in-house through Yahoo Studios, the digital production arm of the company, and distribute in-house to a global audience on Yahoo Screen, the company's branded video website. By going vertical, they could sell commercial time and keep 100% ad revenue.
Serve The Unserved Business Niche
The business niche in web series is unserved. We're yawning at the Burning Love, Gamekeeper and Electric City's of Internet entertainment. Yahoo! could serve this niche with quality business-facing web series. We need serious online entertainment, and business is as serious as serious gets.
People Will Watch
The Apprentice is a hit franchise and still strong. Web series is bordering mainstream national and international entertainment and strongly maturing. People from around the world will watch; and our Canadian friends can't enough of it.
So how about it readers: Good idea? Bad? Indifferent? Will you watch? Sound off in the comment box!
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