Watch Web Series. | Online | Free
Disclaimer: YouTube now sponsors VidCon, but VidCon was successful in its own right before YouTube came on board! And I believe that with or without YouTube, VidCon would be a huge success, nonetheless.
This year, VidCon, the annual conference of YouTubers hosted 7,000 online video producers and fans, up from 1,500 in 2011. The Los Angeles Web Series Festival (LAWEBFEST) this year hosted 400 people at its closing ceremony, an amazing accomplishment, considering that LAWEBFEST is independent with no corporate sponsorships.
The potential to one day take web series conferences to VidCon levels is clearly there, but why are they more popular than us?
Here are five seasons from my observations over the years and some cool tips.
1. The YouTuber focuses on connecting with their audience and other YouTubers. The web series creator focuses on promoting to their audience and other creators. Tip: Connect with the audience you currently have through genuine conversations and build out from there, promoting every time you log on the Internet is the fastest way to lose your audience and gain none.
2. The YouTuber collaborates with other YouTubers whose work they respect and admire. The web series creator is so attached to their series that collaborating seems far-fetched. Tip: Do collaborations because you genuinely respect and admire each other's work, not because of views. Pursue honest creative and business collaborations, not views.
3. The YouTuber releases content consistently. The web series creator releases content when its available. Tip: A consistent audience requires consistent content. Think about it.
4. The YouTuber invest in themselves by attending conferences like VidCon to meet other YouTubers. The web series creator attends conferences if their series is screening or they're getting an award. Tip: Invest in yourself and leave your comfort zone. Get off the computer and into the real world.
5. The YouTuber is a person making YouTube videos and resonates. The web series is a "filmmaker" and almost always doesn't resonate. Tip: People resonate with people, not titles. Instead of a "filmmaker, be a person making web series and you'll resonate with an audience/other web series creators.
Be the first to comment.
Add a Comment