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BLIP LAUNCHES BLIP STUDIOS TO DEVELOP ORIGINAL WEB SERIES, WHAT ARE YOUR THOUGHTS?

Blip is following the foot tracks of Yahoo, Hulu and YouTube in developing its own slate of original web series via Blip Studios, but what happens to curating third party web series as touted last year? In addition to its own in-house shows, Blip announced that it will also create branded content for its advertisers.

Blip, which launched around the same time as YouTube and once competed with the video giant has gone through several changes over the years, including having its executives watch and hand-pick (curate) third party web series to be featured on its homepage. Well that didn't work out so well because they only "curated" popular web shows, such as 'Fred' and 'The Guild' from Felicia Day.

Like YouTube, Yahoo and Hulu, we can expect Blip to only feature and monetize its own shows, and of course, affiliated programming.

What are your thoughts on Blip Studios?

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Comment by Rich Mbariket on June 29, 2012 at 6:24am: @ Chad Media: I believe eventually Blip will be acquired by Google and merged seamlessly with YouTube, similar to the Next New Network acquisition. At the stage in the game its the only deal that makes sense for both parties, but Google is no hurry to acquire Blip because YouTube is doing just fine.

Comment by Rich Mbariket on June 29, 2012 at 6:21am: Chad Ream asks: "What has gone wrong with Blip?"

They've never had a clear vision. The founding members have all resigned. Now that most Blip users have a better understanding of how the Internet works, they've moved on to YouTube. Also, the general public have never heard of Blip really. The audience drives everything and where Blip really went wrong was being creator-focused, instead of audience-focused like YouTube. When you focus on the audience, you naturally attract people who are trying to reach that audience.

Comment by Chad Media on June 28, 2012 at 8:03pm: Bottom line: Blip is on borrowed time and this is their last ditch attempt to capture the bubble, (all they really had,) and make inroads with Youtube. (Possibly out of the hope that Google will buy them out.) Their cashflow was venture capital and it is hard to generate capital when you have very few creators that get views.

Comment by Chad Ream on June 28, 2012 at 5:46pm: What has gone wrong at Blip? Blip... just like Google has a vested interest in still continuing to sell advertising to indie producers. Perhaps they will feature "their" content more, but they will still want every producer who is embedding their players on their show's sites to continue such. I'm long on Blip in respect to the web series industry. Blip will grow with us, Google will do what they will with YouTube and the chosen will be allowed to participate.

Comment by Rich Mbariket on June 28, 2012 at 11:50am: Mike, the writing's on the wall. Why would they keep featuring your shows and split revenue with you when they can feature theirs and keep 100%? As stated in the article, they are also making branded entertainment web series for their advertisers. Come on, the third party shows on Blip are being pushed into the trunk of the car like YouTube is doing.

Comment by Rich Mbariket on June 28, 2012 at 11:45am: Agree. Everything that could have gone wrong has gone wrong at Blip. When YouTube lifted its limits I knew Blip was going out of business. That's the main reason they switched to curating web shows. Like seriously? Curating web series? There are tons of web series out there and you can't tell me that these executives, who work 9-5 at Blip can seriously sit there and watch these shows. I have 24 hours a day with WSN and you can't pay me to sit and curate web shows. Blip knows its in trouble. It's only a matter of time.

Comment by Michael Flores on June 28, 2012 at 11:44am: I need to do some further reading but my first reaction would be that's awesome. However, I'd be interested to see how it all plays out with their current business model, i.e. will they stop featuring the shows they have now with their own original content?

Comment by Chad Media on June 28, 2012 at 11:40am: It won't work out any better than the last time they did and that time they had some serious heavyweights. (Smosh, Fred, Freddie Wong, Dane Boe.) People just aren't going to migrate to Blip at this stage of the game.