Russell Simmons recounts meeting producer Rick Rubin on the first webisode of Def Jam's marketing web series for its upcoming book titled 'Def Jam Recordings: The First 25 Years of the Last Great Record Label' on sale in September.

The book features interviews with Russell Simmons and Rick Rubin along with many artists from the label. Key artists that will be covered include The Beastie Boys, LL Cool J, Redman, Jay-Z, Rihanna, Kanye West and Public Enemy among others.

Watch the first promo webisode below.