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Effective In-series Advertising: Check Out 'Transitions' Pre-roll Ad In Ryan Mccalla's 'Inner Demons' Second Webisode

Aussie-based producer Ryan Mccalla is making advertising web series inside other web series famous. And WSN is right there beside him. Check out the second episode of Ryan's Inner Demons released Oct 25, 2011. Peep the pre-roll ad advertising the Transitions web series. Hotness factor: Spicy!

Tags: 'Inner, 'Transitions', Ad, Advertising:, Check, Demons', Effective, In, In-series, Mccalla's, More…Out, Pre-roll, Ryan, Second, Webisode

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Comment by Ryan McCalla on October 26, 2011 at 8:58pm: @Rich - Good points... and I completely agree, WSN gives the tools - its up to us how we use them :)

Comment by Rich Mbariket on October 26, 2011 at 8:17pm: @Ryan: WSN wouldn't be participating/nor getting involved with guiding the direction of the program. It'll simply be an in-house program for members to decide what shows they want to align themselves with in the group.

Comment by Rich Mbariket on October 26, 2011 at 8:15pm: @Ryan: Regarding pre-rolls/posters/banners. You mean an all in one package or title of group? Also, the pre-roll swaps i get, but don't understand how swapping posters and banners would help, especially on sites with zero traffic.

Comment by Ryan McCalla on October 26, 2011 at 7:52pm: @Rich - I think this would be the best way to go, have it locked off with links (perhaps sorted by the web series genre?) in the main thread title? The only thing would be being able to host/download the videos, I'm not sure on your hosting size for files.

I definitively agree and $20 is pretty damn cheap - making it affordable and easy for even creators on a small budget... perhaps even roll into this same category Pre-rolls/posters/banners etc so people almost like a marketing kit for other creators to promote shows that are similar themed to them?

Comment by Rich Mbariket on October 26, 2011 at 5:25pm: @Ryan: Thinking about creating a private WSN group for members who might be interested in pre-roll swaps. Great way to consolidate and have everyone interested under one roof? Maybe charge a one-time $20 "rent" to join and live in the "house" and share info, ideas, etc. I feel members would take the group more seriously if they're paying to join. Thoughts? I'm open to ideas!

Comment by Rich Mbariket on October 26, 2011 at 1:08pm: I'm down, Ryan!

Comment by Ryan McCalla on October 26, 2011 at 1:55am: Thanks Mike and Rich

I just want to kickstart more sharing between creators - its the next step up from sharing ideas and information between us to plus WSN makes it easy to find other creators that have similar themed webseries that would tap into the viewers I am aiming for.

instead of trying to tackle marketing by ourselves and fighting between each other for viewers eyeballs its a way of sharing the love and showing that we are all in this together, whats that old saying strength in numbers? now Its something new and I'm not sure how successful it is yet - but we wont know til we try it and put it out there.

Comment by Rich Mbariket on October 26, 2011 at 12:30am: Haha... I think Ryan is one of those rare consummate creators. He gets it!

Comment by Michael Flores on October 26, 2011 at 12:19am: I'd say more like extra SPICY...

Seriously though, this looks great.

Comment by Ryan McCalla on October 25, 2011 at 3:25pm: Much love Rich...

Love the hotness factor... SPICY!