Eminem and his manager Paul Rosenberg, through their production banner Shady Films have partnered with Ben Silverman's Electus on a new reality web series titled Detroit Rubber, about a sneaker boutique in Royal Oak, a suburb of Detroit. 

The series will follow the owners of sneaker boutique Burn Rubber and will show the challenges they face as they try to make the company a global destination for sneaker enthusiasts. 

Filming is set to begin soon on the series, which will premiere on LOUD, the Electus branded YouTube channel. 

Currently, there is no set date for the premiere. 

Source: Detroit Free Press