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Facebook recently changed their algorithm and now require admins to pay to promote their posts if they want their content to be seen by fans who have already liked their page. If you don't pay to promote your posts, you will only reach a tiny fraction of your fans. Example: Web Series Network has over 20,000 likes on Facebook. Prior to the change, a typical post reaches about 2,000 fans. Now we are reaching only 200 fans, a pretty significant cut in reach and not encouraging at all as far as continued usage of Facebook. If you have a fan page you're probably affected as well. Check your metrics and let me know your thoughts.
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