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Facebook's algorithm change slashes reach on Web Series Network's fan page, and yours

Facebook recently changed their algorithm and now require admins to pay to promote their posts if they want their content to be seen by fans who have already liked their page. If you don't pay to promote your posts, you will only reach a tiny fraction of your fans. Example: Web Series Network has over 20,000 likes on Facebook. Prior to the change, a typical post reaches about 2,000 fans. Now we are reaching only 200 fans, a pretty significant cut in reach and not encouraging at all as far as continued usage of Facebook. If you have a fan page you're probably affected as well. Check your metrics and let me know your thoughts.

Tags: Facebook, Rich Mbariket, Web Series Network

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Comment by Rich Mbariket on October 31, 2012 at 12:24pm: @Chad: +1 on that. Also, YouTube is experimenting with a subscription model. Soon everyone will have to pay to access their favorite sites. As far as Facebook is concerned, I'm pretty much over it. It doesn't bring me much traffic anyway. Overall you'll have to prioritize on focus all your energy and attention on what's working for you and drop the dead weight.

Comment by Rich Mbariket on October 31, 2012 at 12:20pm: @Travis: For 3 years I had $300 a month Facebook advertising budget to build our fans to more than 20K. Now they want me to pay more money to reach the same fans I spent money building. Talk about highway robbery. I'll pass, sorry.

Comment by tbonepearson on October 31, 2012 at 12:01pm: They're squeezing everyone for more money, it's annoying, I've seen a big dip in people seeing our posts on our Spellfury fanpage. Too bad they're wasn't a strong competitor to both Facebook and Youtube, everyone would jump ship.

Comment by Chad Ream on October 31, 2012 at 9:03am: Social networking led the charge in what is referred to as freeconimics within the Internet. (Everyone wants it for free.) We will be moving away from Facebook more and more. Back to basics.

Comment by Rich Mbariket on October 29, 2012 at 11:03am: @Mike: This was a huge discussion topic at the Annenberg Innovation Lab I attended at USC last week. We concluded that without advertising and marketing budgets, discovery is nearly impossible. It doesn't end at production, creators should start setting aside $$$ for advertising and marketing.

Comment by Michael Flores on October 29, 2012 at 10:48am: They did this a while ago, I believe it was back when Facebook first went public. It sucks, I noticed it immediately.

Comment by Jason Brasier on October 28, 2012 at 2:15pm: Quite true. I guess what I should've said was, we are regrouping on ways to adapt. Things are changing and its trying to figure out how to adapt and the best way to achieve it.

Comment by Rich Mbariket on October 28, 2012 at 2:09pm: I think a lot of people who are depending entirely on social media won't be around 2 years from now. I think its time to adapt and start using social media to supplement your center. Most don't even have an adequate center to begin with. Its been tweeting, facebooking and youtubing for years and you see where that's going. Twitter is dead. There's a zillion videos on YouTube. And now Facebook requires you to pay to reach your own fans. If you don't adapt, you won't make it in this business.

Comment by Jason Brasier on October 28, 2012 at 1:57pm: Yeah, it really stinks. Our posts on Drifter only reaches around 70-80 people out of all our fans, unlike it used to. We're currently regrouping and reworking our social networking on facebook.