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Olive Garden is retiring its long-time 'when you're here you're family' slogan for a new one 'Go Olive Garden.' The restaurant chain will start advertising the new slogan this Sunday through a national ad campaign including a web series on Yahoo called Sunday Dinner With... featuring celebs dining at home with friends. The branded content elements helps increase OG's visibility online but what about micro-branded content? Read my thoughts on micro-branded content and how Olive Garden and other brands could use it to their benefit.
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