Guerrilla Marketing With Branded Entertainment

This is an innovative branded entertainment marketing effort titled 'On The Road Trip' from Contiki Travels, hiring 13 top YouTubers with a combined subscriber list of over 6 million and sending them on an all expense paid road trip across Europe. The team members will cut webisodes on the road for uploading to their YouTube channels, which has over a billion views combined. Good one. 

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Tags: Contiki, Contiki Travels, Contiki Vacations, Digital Media, Filmmaker, Filmmaking, Internet TV, On The Road Trip, Online Video, Rich Mbariket, More…Vacation, Web Series, Web Series Makers, Web Series School, Web Show, Web TV, Web Video, Webinars, Webisodes, YouTubers

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Comment by Rich Mbariket on September 30, 2012 at 11:20am

Duo from Internet Killed TV? 

Comment by Chad Media on September 29, 2012 at 3:01pm

Yay ALLI!!!!

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