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Supermodel Heidi Klum and AOL have teamed up to produce multi-layered programming focusing on beauty, fashion, relationships and lifestyle web shows, AOL press room announced Jan 26.
Under the pact, Klum's Full Picture Entertainment banner, which produces Project Runway will create engaging media that will live on AOL.com.
"During my 15 years in the business, I've received so many questions on a variety of topics from my favorite toothbrush to juggling family and a busy work schedule. I'm bringing in experts that have helped me over the years to help inspire you!" said Klum. "Women are looking for content that speaks to every part of their lives. Right now, advice seems so scattered online. I have created a place on AOL that's really one-stop-shopping for women as moms, wives, workers, and friends and their most creative selves. We're working hard to make sure you enjoy it a few months from now. Stay tuned!"
"Our objective in 2011 is to make AOL the first choice online destination for women," said Tim Armstrong, Chairman and CEO of AOL. "This announcement with Heidi Klum is another great example of how AOL is committed to building high quality branded content with the best partners in the business, serving both our users and our advertisers."
The launch date for the projects wasn't announced.
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