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In March 2012, former CNN anchor Larry King and world's richest man Carlos Slim launched Ora TV, an Internet television network releasing its first and only talk show web series Larry King Now, which features King interviewing a revolving guest list of celebrities from Seth MacFarlane to Judge Judy.
Till date, Larry King Now has released 19 episodes, but the truth is that the majority of King's CNN audience aren't aware of his return from cable, let alone his new Internet show.
Is it King's fault? Partly, because he's not pounding the pavement spreading the word. Is Ora TV doing enough to tell King's TV audience about his new show or even about Ora? No, because I haven't seen any sort of advertising (traditional or digital) whatsoever introducing the public to Ora.
Also, Ora lacks a clear vision in the sense that the network doesn't know if it wants to be a Larry King network or a Internet TV network producing and distributing other online programming. Additionally, Ora TV lacks a clear vision of whether it wants to produce politics-centric programming or general programming.
With Internet TV you can't be everything to everyone. One of the pioneering and most successful Internet TV networks Revision 3 (Discovery Communications bought it) worked and still works because they create niche programming and understand the audience they are addressing.
King and Slim are what I call old testament TV personality and businessman trying to operate in the Internet entertainment world, and there's nothing wrong with that. But the problem, as mentioned, is that their venture lacks a clear vision of who they are and who they're addressing.
These days, a third grader can buy a domain name, launch a website and call it Internet TV. I doubt Ora conducted a thorough research before launching. Yes, the richest man in the world is bankrolling this venture, but with Internet TV money alone won't cut it. Innovative programming supported with money is the secret to success in the episodic online entertainment world.
To succeed in this crowded Internet TV space, Ora should sit and figure out who they really are, the sort of shows they want to make, and the people they are making them for.
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