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This April the largest web entertainment companies, including YouTube, Hulu, AOL, Yahoo and Microsoft are planning a two week event in New York where each company will take a different day to present advertisers with marketing opportunities on web programming.
Dubbed Digital Content New Fronts, the online media companies hope that the joint efforts will persuade advertisers to buy air time, product placements, and other marketing initiatives on current and future web series and online video efforts.
"We need to show there is a new game in town," said Colin Kinsella, chief executive of the North America operations of Digitas, the Publicis Groupe-owned ad agency that came up with the idea for the event.
More than 100 million Americans watched online video content on an average day, a 43% increase from the year prior, according to comScore.
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