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The show will focus on what goes on backstage before Deeley appears live on 'So You Think You Can Dance.'
“In each episode, Cat will provide viewers with fashion and beauty tips, her wardrobe selections and the inside scoop about her fashion inspiration behind each look,” said Yahoo. “Additionally, Cat will offer viewers the chance to win a personal item from her wardrobe by participating in a challenge. ‘In the Dressing Room’ will run for 10 weeks and will be promoted across the Yahoo! network.”
Yahoo says that video is a top priority for the company.
"This new web series is an important part of enhancing the video experience across the Yahoo! network and will add to our premium portfolio of original programming. Yahoo! has eight out of the top 10 shows online and ‘In the Dressing Room’ will continue to grow our ability to offer a rich canvas for brands to tell their stories and integrate their brand into the next generation of digital programming,” said Erin McPherson, vp and head of originals and video programming at Yahoo!
'In The Dressing Room' is produced by Cat Deeley and Collective Digital Studio.
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