Target Corp on October 2 will roll out the first episode of a three part branded entertainment web film titled 'Falling for You,' starring Nia Long, Kristen Bell and Zachary Abel, the New York Times first reported. 

Episodes 2 and 3 will debut Oct 4 and 9 respectively. The film follows two Target employees (Bell and Abel) who flirt and compete with each other. Long, the couple’s boss, gives them an assignment to create a campaign for the Target fall collection. The winning idea will debut on Oct. 10 at a live event in New York City.Target is using the 12-minute-long films to promote the company's fall season offering. Phil Abraham (nominated for an Emmy this year for his work on Mad Men) is the director.