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When I first started WSN no one really knew what a web series was, not even people in the entertainment industry. Back then, describing a web series to someone was like describing a color they've never seen. It was frustrating because you knew what it was, but the other person doesn't, and you try as much as you can not to confuse them into thinking it was television online.
The Internet, technology, the industry, and my point of view has evolved since then, and a web series isn't as foreign to people today as it was back then.
Frankly, I would like to see web series evolve toward being more commercialized and mainstream like network and cable television. What has made TV successful? TV's success lies in giving the audience something they can't get enough of: The Kardashians anyone? Bravo programming anyone? Mad Men anyone? TV's success lies in finding people with a name and making something innovative with them.
A web series could benefit from following the business model of television programming.
By the way, a web series is still not television on the web, a web series is a web series, its what it is. To be successful a web series doesn't have to be the second coming of television, it just needs to be more commercialized and mainstream like television, meaning out with the snackable 2 minute webisodes and in with the half-hour and hourlong (commercial and mainstream) programming.
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