The 10-part Jenn-Air branded web series, In The Kitchen, is being produced by RedLever in association with Digitas

Digitas Marketing Agency picked RedLever to execute the web series based on its ability to drive traffic and its experience in delivering quality branded entertainment content.

Cookbook Author and TV Personality Tori Ritchie, host of Fine Living's 'Ultimate Kitchens' and regular contributor to the CBS Early Show will host the series. Per RedLever, each episode of will be delivered to more than 25 million unique web users in the U.S via its vast distribution partners. Each episode follows a different contestant who will share a story about someone special they wish to surprise by cooking a memorable meal. Viewers will be given a chance to vote for their favorite contestant, thereby entering a contest to win a Jenn-Air beverage center.

The series will premiere in mid March on www.jennair.com and via RedLever distribution networks.