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Many independent web series makers often wonder why blogs don't respond to review/coverage requests. The value that blogs provide to content creators is exposure to their readership and audience. But what value does your web series provide to the blog? That's the question you must answer with a straight face before reaching out to blogs for write-ups.
Your web series must be of value to the blog for consideration. In other words, blogs focus on stories that will drive readership or stories they personally like. Casting known actors in your web series will almost always get picked up by blogs. Casting unknowns, highly unlikely, unless there's buzz about your series in the indie circuit (which is value).
Unless you have a relationship with a reporter or the editorial director of that blog you're reaching out to, your chances of getting blogged about, without any sort of value about your web series is slim to none.
Always be thinking value, continually focusing your attention on what value your series provides the blog!
As mentioned, value to blog guarantees publicity, but not necessarily an invested audience.
Over the years I've seen web series with plenty of hype and publicity come and go due to lack of an invested audience. Publicity will not guarantee you an audience. What publicity does is get your series in front of that audience you want. Compelling and enjoyable content is what keeps that audience coming back for more and spreading the good word about your series.
Also, starting your outreach to blogs with the cliche "groundbreaking web series" line is the fastest way to get deleted. Yes, you think you're talented and have a groundbreaking web series but everyone's beating the talented groundbreaking web series drum these days.
Be original and let the work speak for itself.
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