Yahoo has announced a partnership with Blip to distribute each other's programming. 

According to the partnership, Yahoo will distribute 13 web series from Blip on Yahoo Screen, the company's video sharing website. In return, Blip will distribute 16 web series from Yahoo on Blip.com. 

"We're still continuing to grow our leadership in original content and this is a furthering of that strategy," said Erin McPherson, VP and head of video at Yahoo.

"Unlike a lot of people, we're not exclusively focused on YouTube," said Blip CEO Kelly Day, who was hired in March. "We believe in finding audiences wherever they are."

While Yahoo and Blip did not disclose the financial terms of the deal, the companies are expected to share ad revenue from selling ads on each other's shows, as is the norm with these sort of deals. 

Now in its 7th year, Blip has raised about $24 million in venture capital funding, and revenue was reportedly $10 million in 2011.

Blip recently launched Blip Studios to create its own web programming. Roughly 700 million people visit Yahoo! sites every month. 

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