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YouTube has announced that it will invest $200 million more on original programming in a push to reposition itself from a user-generated content site to a premium entertainment destination, with programming that rivals television.
According to online reports, the money will go towards marketing YouTube's slate of 100 premium channels in an aggressive push to drive awareness and eyeballs, and attract more advertising.
So far, online reports cite, YouTube has attracted $150 million worth of advertising worldwide. That figure could increase significantly if more people are aware of the company's programming.
I would like to see YouTube use that money to promote its channels via traditional offline outlets, including billboards, TV, movie theaters, and print, in addition to online.
Proper website and YouTube channel optimization is important in increasing a project's chances of appearing in online search results, but it seems the most effective is marketing via offline outlets to drive awareness back online.
What do you think about YouTube's new cash infusion. How do you think it should be spent?
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